BreadTalk's Unveil The Generation4 Concept and New Menu Highlight

Since its inception in 2000, BreadTalk has continuously honoured the art of bread-making by giving life to its novel creations. Over the last 12 years it has been encapsulated through three distinctive Generations. And now, BreadTalk is proud to unveil the Generation4 Concept, championed in the campaign ‘Get Talking’, a global initiative that aims to alter the way customers see, feel and taste the brand.

“Get Talking” showcases multiple changes such as the exciting Euro bread series with a twist of Asian flavours like drunken longan, black sesame, spinach and sweet potato. On top of it, BreadTalk also introduced their new toasts like Chia Seed Toast, Soya Toast and Pumpkin Toast which have recently been awarded the Healthier Choice Symbol by Singapore’s Health Promotion Board (HPB).

BREADTALK'S NEW TOAST

Chia Seed Toast - 亚籽土司 (S$3.60, 4 slices) is one of their HPB Healthier Choice toast which is generously filled with Chia seeds that provides high fibre and Omega-3 as well as zero trans fats and cholesterol. With two slices a day, it provide you with 44% of your daily whole-grain requirement too.

Apart from Chia Seed Toast, there are another 2 new toasts on shelf which are Pumpkin Toast - 金瓜土司 (S$3.40, 4 slices) and Soya Toast (S$3.60, 4 slices). Out of these 3 new items, our family favourite is the soft and fragrant Soya Toast which is made with golden soya flour, whole eggs and butter.

While enjoying all the healthy toasts from BreadTalk, my boy also love to collect their cute and innovative "name tag" that tied together with the Toast packaging. Guess from these tags you could spot our favourite "Toast" too!

BREADTALK ASIAN FLAVOUR

Claypot Chicken - 沙锅鸡 (S$2.00) is made with bamboo charcoal infused bun which resemble black colour "claypot" which wrapped up the unique fragrant threecup chicken fillings together with fresh basil to excite your taste buds.

Yam Tornado - 山药棒 (S$2.00) comes in a spiral-like bun which filled with Chinese yam paste that brings up it's natural sweetness on eat bite. To add extra crunch, almond flakes are also added as topping and bake till golden brown.

BREADTALK EURO BREAD SERIES

Spinacheese - 芝士波霸 (S$2.50) is a signature item of BreadTalk, this savory Cheese bread receives a healthy serve with the addition of Spinach in the recipe which makes eating vegetables a delicious treat for non-veggie lovers.

Sausage On French - 法式香肠 (S$2.20) has a nice golden and crispy crust that combined generous amount of herbs, spices and meat in one. It consists mixture of Chicken Sausage Filling, diced onion, shredded Cheddar Cheese, Black Pepper and Oregano Herb. This is best to be eaten slight warm in order to enjoy the soft and fluffy texture of the bread.

Drunken Longan (S$3.50) sounds and look good but personally I found it a bit tough and dry towards my preference. Perhaps I still cannot get use of this fused bread with added Chinese ingredients. I still I would still prefer my cranberry or walnut bun.

Cranberry Country makes every bite a crunch with cranberry in between the wholesome bun.  A healthy alternative that retains the natural sweetness of the berries.

Sweet Potato Pot - 金盆甜薯(S$1.80) is always one of my favourite pick other than Berries and Walnut when I am looking for crusty bread in BreadTalk. I love the nutty crust that is coated with fragrant sesame seeds and it taste absolutely delicious when it is freshly out from the oven.

BREADTALK ONLINE COMPETITION

In like with BreadTalk new Generation4 concept, BreadTalk has also commissioned a microfilm that unveils the new brand concept via a whimsical tale between a baker and customer. The microfilm (you can watch the film here) will be shown globally across various platforms as part of its integrated digital campaign, i.e. high traffic websites, social media channels and at selected BreadTalk retail spaces with broadcast facilities to elevate and share the brand experience.

Viewers are warmly welcomed to participate in an online contest to craft the ending of the microfilm through the use of manga storyboards. The online contest will be held at the microsite, www.gettalking.com.sg from 5 October 2012 to 2 November 2012 with attractive prizes such as iPad2, Beats Studio Over-Ear Headphones and other prizes up for grabs.

Lastly to celebrate this new interactive application, BreadTalk is giving away a complimentary S$2.00 e-voucher to the first 1,000 customers who download the BreadTalk app on their iPhones and iPads.